- Website Success
- The Process
Top 10 Tips for Business Website Success
- Have (at least) an idea of what your budget is for your website development – initial and ongoing.
- Clearly define (to yourself) your expectations for your site. More sales? Cost savings? More enquiries? How much, and by when? Ensure that your site has bold 'calls to action' that will help deliver on these expectations.
- Get real. Ask prospective website developers if your expectations are realistic given your budget. Have broad shoulders, and be prepared to either reduce your expectations or increase your budget.
- The bigger and bolder your vision for your website, the higher importance in planning well in advance of a single line of code being written. Get a website planning expert to help you do this - either from within a website company, or an independent website planning consultant (yes, they do exist). Expect to pay professional rates for a professional plan.
- Websites do not market themselves (honestly!). Do not allocate your entire budget to your website. Marketing of your site, online and/or offline (traditional), is essential *if* driving lots of prospective customers to your site is important. If it is, then seriously consider allocating at least 30% of your total first year budget on marketing. Some companies will allocate many multiples of their website budget for marketing activities.
- All other things being equal, you will get what you pay for. Larger companies will spend hundreds of thousands of dollars on their websites. Do not expect to get a site - or results - like theirs with a budget of a few thousand dollars.
Our Process Is Simple And Effective
Simplicity Works!We take the fluff out of development and simply create solutions to your business needs.
We work closely with our clients to ensure the project is successful. We provide continual feedback and suggestions that will enhance both the usability of the site and its marketing.
We understand your business may grow and change, and every site we build is on a flexible platform so it can grow and change with your business.
- STEP 1 : PLANNING
We make a Specification Document to serve as a blue print for development. It will include the sitemap (types and number of pages), calls to action, messaging, functionality, target audience and goals of the website.
- STEP 2 : DESIGN
We create custom, professionally designed mock-ups of the homepage and sub-page(s) to determine the look and feel. The designs are presented for your review and feedback.
Any edits that you would like are done immediately. After edits are completed and you have approved them, we move forward to the next phase. - STEP 3 : CODING
Front-end coding is done in HTML/CSS. Any flash motion graphics and/or back-end database work is started should it be required. All coding is done professionally according to W3 standards.
During production, you will be provided with continual updates and a link to follow the updates. During production, we’ll hold your hand through the entire process, and give suggestions to enhance the end result.
- STEP 4 : QUALITY ASSURANCE
Our work is fully tested for quality assurance and we take care of all the technicalities in taking it live.
e-volve
